Christopher Heeb
Founder, Authority Systems | Marketing Strategist | Digital Presence Architect
I build digital infrastructure and marketing systems that turn online visibility into measurable revenue — for professional services firms that are ready to stop leaving clients on the table.
Selected work
Systems built on data, infrastructure, and measurable results.
01 · BRAND & APP LAUNCH
Turning legal stress into instant clarity.
Led brand development, messaging strategy, and campaign execution for a mobile-first legal platform designed for Gen Z users. Positioned the product as fast, approachable, and judgment-free—shifting perception from fear to support in high-stress moments.
Role: Creative direction, brand voice, campaign concept, ad copy, video scripts, and app messaging.
02 · LAW FIRM MARKET DOMINATION
The $1.6 Million Blind Spot: What a 125-Attorney Firm Was Missing Before They Hired a Marketing Director
Conducted an independent digital presence audit on a nationally recognized, 125-attorney regional law firm that had just posted a Director of Business Development and Marketing role. The audit revealed a 25% overall digital presence score, zero paid advertising, a 13% AI search visibility rate against competitors at 50%, and no lead capture or follow-up infrastructure across four offices. Identified an estimated $1.4 to $1.7 million in annual unrealized revenue — and built the case that the right first move wasn't a $180,000 hire. It was building the infrastructure that hire would need to succeed.
Role: Digital presence audit, competitive analysis, AI search visibility assessment, revenue impact modeling, and strategic infrastructure recommendation.
03 · CAMPAIGNS & COPY
Messaging that converts across industries.
Developed campaign concepts, brand messaging, and high-converting copy across legal, home services, and local businesses. Focused on simplifying complex services and creating emotional connection that drives action.
Role: Creative direction, messaging strategy, campaign concepts, landing pages, and CRM-based copy.
04 · rubber meets road
AI-driven growth strategy that converts into real case volume.
Developed a full-funnel marketing strategy for a law firm based on real-world performance data, identifying critical gaps in visibility, trust, and conversion. Built a scalable system that integrates AI optimization, reputation management, and automated intake to transform fragmented marketing into a predictable client acquisition engine. Focused on turning missed opportunities into measurable growth by aligning visibility, trust, and conversion into one cohesive system.
Role: Strategic marketing leadership, growth strategy, AI integration, conversion systems, and revenue-focused campaign architecture.
05 · SCALABLE CASE ACQUISITION
Turning Missed Opportunities Into Measurable Case Growth
Led the development of a full-funnel growth strategy for a personal injury law firm, focused on aligning visibility, trust, and conversion into a unified system. Leveraged performance data to uncover inefficiencies in lead capture, response time, and digital presence.
Implemented an integrated framework combining AI-driven intake, reputation management, and search optimization to improve conversion rates and increase inbound case opportunities. The result was a scalable marketing infrastructure designed to support sustained growth
Role: Growth strategy, marketing systems design, AI-driven integration, conversion optimization, and scalable client acquisition architecture.